makeup

Makeup Trends for 2024: What's In and What's Out

Makeup Trends for 2024: What's In and What's Out

As we step into 2024, the world of beauty and makeup is evolving, embracing new trends while saying goodbye to some old favourites. Whether you're a makeup enthusiast or a professional artist, staying ahead of the curve is essential. In this article, we’ll explore the hottest makeup trends for 2024, what's in, what's out, and how to incorporate these trends into your routine. Let’s dive into the exciting world of makeup, guided by theblushify to ensure you’re always on point!

Table of Contents

  1. Introduction to 2024 Makeup Trends
  2. What’s In: Fresh and Bold Colours
    • Bright Eyeshadows
    • Vivid Lip Colours
    • Statement Blush
  3. What’s Out: Heavy Contouring
    • Subtle Contouring
    • Natural Sculpting
  4. What’s In: Skinimalism
    • Glowing Skin
    • Light Coverage Foundations
  5. What’s Out: Full-Coverage Foundations
    • Embracing Imperfections
  6. What’s In: Graphic Eyeliner
    • Bold Shapes and Colours
    • Minimalist Eyeliner
  7. What’s Out: Overly Smokey Eyes
    • Clean and Simple Looks
  8. What’s In: Sustainable and Clean Beauty
    • Eco-Friendly Packaging
    • Natural Ingredients
  9. What’s Out: Excessive Packaging
    • Minimalist Approaches
  10. What’s In: Playful Nails
    • Colourful and Creative Nail Art
    • Retro-Inspired Designs
  11. What’s Out: Plain Nails
    • More Expression
  12. What’s In: Fluffy Brows
    • Natural and Full Brows
  13. What’s Out: Overly Structured Brows
    • Soft and Undone
  14. Conclusion
  15. FAQs

Introduction to 2024 Makeup Trends

The world of beauty is ever-changing, with trends coming and going faster than ever. For 2024, makeup trends are embracing individuality, sustainability, and a return to natural beauty. Whether you’re looking to update your daily routine or experiment with bold new looks, this year’s trends offer something for everyone. Let’s explore what’s in and what’s out for makeup in 2024, according to theblushify.

What’s In: Fresh and Bold Colours

Bright Eyeshadows

One of the biggest trends for 2024 is the use of bright, bold eyeshadows. From electric blues to vibrant oranges, colourful eyes are making a major comeback. Experiment with different shades and don’t be afraid to mix and match for a playful look.

Vivid Lip Colours

Gone are the days of nude and neutral lips. This year, vivid lip colours are in, with shades like cherry red, fuchsia, and deep plum taking centre stage. These bold lip colours are perfect for making a statement, whether you’re headed to a party or just out for the day.

Statement Blush

Blush is back in a big way. In 2024, it’s all about bold, statement blush. Think bright pinks and corals that make your cheeks pop. Apply generously for a fresh, youthful look.

What’s Out: Heavy Contouring

Subtle Contouring

While contouring isn’t entirely out, the days of heavy, Kardashian-style contouring are behind us. Instead, subtle contouring that enhances your natural features is the way to go. Use a light hand and focus on blending for a natural, sculpted look.

Natural Sculpting

Natural sculpting techniques are replacing the heavy-handed contouring methods of the past. Think of enhancing your bone structure rather than reshaping your face. This approach gives a softer, more natural appearance.

What’s In: Skinimalism

Glowing Skin

Skinimalism, the trend of embracing your natural skin, is here to stay in 2024. Glowing, dewy skin is the ultimate goal, with a focus on skincare as much as makeup. Lightweight foundations, tinted moisturisers, and highlighters are key to achieving this look.

Light Coverage Foundations

Full-coverage foundations are being swapped for lighter, breathable formulas. Think BB creams, tinted moisturisers, and sheer foundations that let your skin shine through.

What’s Out: Full-Coverage Foundations

Embracing Imperfections

Perfection is out, and embracing your natural imperfections is in. Full-coverage foundations that mask every flaw are being replaced with lighter options that allow your skin to breathe. The idea is to enhance, not hide.

What’s In: Graphic Eyeliner

Bold Shapes and Colours

Graphic eyeliner is one of the most creative trends for 2024. Bold shapes, intricate designs, and bright colours are all making their mark. Whether it’s a floating liner or geometric shapes, this trend allows for endless creativity.

Minimalist Eyeliner

For those who prefer a more subtle look, minimalist eyeliner is also trending. A simple, clean line can make just as much of a statement as a more elaborate design. Theblushify suggests experimenting with both styles to find what suits you best.

What’s Out: Overly Smokey Eyes

Clean and Simple Looks

While smokey eyes have had their moment, 2024 is shifting towards cleaner, simpler eye makeup. Think neutral tones and well-blended shadows that enhance your eyes without overpowering your look.

What’s In: Sustainable and Clean Beauty

Eco-Friendly Packaging

Sustainability is a huge focus in 2024, and this extends to makeup packaging. Eco-friendly, recyclable, and reusable packaging is becoming the norm. Brands are stepping up their game to reduce waste, and consumers are more conscious than ever about their beauty choices.

Natural Ingredients

Clean beauty is on the rise, with consumers prioritising products made from natural, non-toxic ingredients. This trend is all about being kind to your skin and the planet.

What’s Out: Excessive Packaging

Minimalist Approaches

Excessive packaging, particularly plastic, is falling out of favour. Instead, minimalist approaches that use less material and focus on sustainability are taking the lead. Theblushify highlights the importance of supporting brands that are making strides in this area.

What’s In: Playful Nails

Colourful and Creative Nail Art

Nails are becoming a canvas for creativity in 2024. Colourful and intricate nail art designs are everywhere, from abstract patterns to bold colours. This is the year to have fun with your nails and let your personality shine through.

Retro-Inspired Designs

Retro nail designs are also making a comeback. Think 70s swirls, 80s neons, and 90s grunge-inspired patterns. Nostalgia is in, and your nails are the perfect place to experiment with these trends.

What’s Out: Plain Nails

More Expression

Plain, single-colour nails are being replaced by more expressive and artistic designs. Whether you go for a bold pattern or a subtle twist, your nails are another way to showcase your personal style.

What’s In: Fluffy Brows

Natural and Full Brows

Thick, fluffy brows are here to stay. The trend towards natural, full brows continues in 2024, with more people embracing their natural brow shape and enhancing it with minimal products.

What’s Out: Overly Structured Brows

Soft and Undone

The overly structured, pencil-thin brows of the past are officially out. Instead, we’re seeing a shift towards softer, more undone brows that look effortless and natural.

Conclusion

2024 is shaping up to be an exciting year for makeup trends, with a focus on individuality, sustainability, and a return to natural beauty. From bold colours to minimalist techniques, there’s something for everyone. Whether you’re experimenting with graphic eyeliner or embracing skinimalism, this year’s trends encourage you to have fun and express yourself. Theblushify is your go-to source for all things makeup, ensuring you stay ahead of the trends while staying true to your unique style.


FAQs

1. How can I incorporate bold colours into my makeup routine without feeling over the top?
Start small by adding a pop of colour to your eyes or lips, then gradually experiment with bolder looks as you become more comfortable.

2. What is skinimalism, and how can I achieve it?
Skinimalism is about embracing your natural skin and using minimal makeup to enhance it. Focus on skincare first, then use lightweight products like tinted moisturisers or BB creams.

3. Are sustainable beauty products more expensive?
While some sustainable products may have a higher upfront cost, they often last longer and are better for your skin and the environment, making them a worthwhile investment.

4. How do I transition from full-coverage to light-coverage foundations?
Start by mixing your full-coverage foundation with a moisturiser to create a lighter consistency, then gradually move towards using BB creams or tinted moisturisers.

5. What’s the best way to maintain fluffy brows?
Use a brow gel or clear mascara to brush your brows upwards, and avoid over-plucking. If needed, fill in sparse areas with a brow pencil, but keep it light for a natural look.

Back to blog

Leave a comment